Hey there.
As part of the ”Live Unbuttoned” campaign, Levi’s has launched a site where users can digitally ”unbutton” artists (music to pop culture to sports) revealing their inner truths and encouraging all people to ”unbutton” their inner artist and enjoy freedom of expression. The site features music artists — Estelle, Nikka Costa, Wale — BMX all-star, Jamie Bestwick, and pop culture guru, Perez Hilton, offering free content for download. Check it out at: http://www.Levi.com/estelle, http://www.Levi.com/wale, http://www.Levi.com/Nikka, http://www.Levi.com/jamie, http://www.Levi.com/Perez. Levi’s will continue to ”unbutton” new artists over the next year.